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CO.23 Marketing

 

 

According to Rec. 47 (7) GDPR direct marketing "may" be a legitimate interest:

 

“The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.”

 

Advertising purposes are otherwise only addressed in the GDPR in the following regulations:

 

Article: 21 II/III (right to object).

Recitals: 38 (2) (use of children's data for advertising purposes), 58 (3) (transparency in advertising on the internet), 70 (right to object).

Authors
Winfried Veil
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Last update: 2021-05-22 12:42:06
By: Winfried Veil
Created at: 2021-05-12 12:03:32